Experience Over Expertise - Keenan

Super excited to welcome Keenan to the show this week to kick off another great season of Merchants of Change!!

As a Best-Selling Author, Founder, and CEO, Keenan brings a wealth of knowledge and experience in sales, making this a must-listen conversation!

He pulls no punches, tells it like it is, and is convicted in his opinions not because they get impressions, but because he actually believes them.

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Connect with us on social @shiftathlete on all platforms! 

Learn more about Shift Group at shiftgroup.io

Today's guest: https://www.linkedin.com/in/jimkeenan/

Gap Selling: https://www.amazon.com/Gap-Selling-Problem-Centric-Everything-Relationships/dp/1732891001

To our Athletes & Veterans: We will find you a career that you love, over prepare you for success, and connect you with great companies where you will grow, learn, and earn consistently.

To our Hiring Partners: We will help you find the best candidates in the world that will outwork, outlearn, and outperform your highest expectations. We will work closely with you to match our candidates to your leadership style, your culture, and your expectations for performance.

6:55 Transition to Sales

16:05 Writing His Book's Not Taught & Gap Selling

29:17 What is Gap Selling

38:55 Advice to Athletes/Veterans
Experience Over Expertise - Keenan
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